§ 83-1. Purpose and intent.

(a)

The purpose of this chapter is to:

(1)

Control and coordinate the type, placement and physical dimensions of signs within the various zoning classifications.

(2)

Recognize the commercial communication requirements to all sectors of the business community.

(3)

Encourage the innovative use of design.

(4)

Promote both renovation and proper maintenance.

(5)

Allow for special circumstances; and to guarantee equal treatment under the law through accurate record keeping and consistent enforcement.

(6)

Promote public safety by assuring safe operation of motor vehicles on public rights-of-way within the planning jurisdiction of the city.

(7)

Preserve, protect and enhance the value of property within the planning jurisdiction of the city by maintaining and improving the aesthetics of the community.

(b)

These purposes shall be accomplished by regulation of the placement, erection, use, and maintenance of signs. The use of signs is regulated according to the zoning classification in which it is located. The placement and physical dimensions of signs are regulated primarily by type and length of street frontage. No sign shall be permitted as a main or accessory use except in accordance with the provisions of this chapter.

(c)

The primary intent of this chapter is to regulate signs of a commercial nature intended to be viewed from any vehicular public right-of-way.

(d)

Additional regulations on signs may be imposed by ordinances, supplemental to the Code, for specified areas, such as historic districts.

(Ord. No. 7674, § 2(Exh. A), 11-22-04)